EMPLOYER: High Tech Genesis
JOB DESCRIPTION:
High Tech Genesis is looking for a Marketing Director, you will play a pivotal role in driving the success of our company's marketing efforts. You will collaborate closely with the product management and product marketing teams to ensure that our marketing aligns with our strategic product direction and meets the requirements of our target market. Your guidance and expertise will be essential in determining the optimal tactics and promotional vehicles to achieve our business objectives.
Responsibilities:
- Collaborate closely with the product management, and product marketing to align marketing efforts with strategic product direction and target market requirements.
- Provide guidance and expertise on optimal tactics and promotional vehicles to achieve business objectives.
- Lead the demand generation efforts across all marketing elements.
- Oversee the marketing communications function, guiding the team in all aspects of communications.
- Work closely with Sales to align marketing communication plans with the sales value proposition. Optimize trade shows and events, partner portal, customer testimonials, lead generation and tracking, competitive research, and coop marketing.
- Manage and lead the Events function, coordinating large industry tradeshows, regional roadshows, and channel events. Strategically launch campaigns and products at key events.
Required skills and experience:
- 10 years of Marketing experience with a background in Technology
- Degree in marketing, business, or communications. MBA preferred
- B2B experience – Must have in-depth experience and working with sales teams
- Breath of marketing experience and not just focused on one area
- Global experience
- Leadership Experience
- Ability to understand basic technology value propositions is critical
- Ability to understand business and sales objectives and strategy are required
Note 1: You MUST be legally entitled to work in Canada (i.e., possess Canadian Citizenship, Permanent Residency or Valid Work Permit).
Note 2: High Tech Genesis Inc. is an Equal Opportunity Employer.
Note 3: In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), HTG will provide accommodation accessible formats and communication supports for the interview process upon request.
Note 4: Please submit an MS Word version of your resume when applying for this position.
Note 5: Salary is commensurate with experience.
Begin your exciting career with us by applying on-line at: https://jobs.hightechgenesis.com/o/marketing-director
START DATE: 06/22/2023